Gaya APA

Cannon, J, P. et al (2008). Pemasaran Dasar pendekatan manajerial global: Basic Marketing A Global-Managerial Approach Buku 1 (Ed. 16). Jakarta: Salemba Empat.

Gaya MLA

Cannon, Joseph, P. et al. "Pemasaran Dasar pendekatan manajerial global: Basic Marketing A Global-Managerial Approach Buku 1". Ed. 16 Jakarta: Salemba Empat, 2008. Text.