Gaya APA

Nagle, T, T., Hogan, J, E. (2006). The strategy and tactics of pricing: a guide to growing more profitably (Ed. 4). New Jersey: Pearson.

Gaya MLA

Nagle, Thomas, T.., Hogan, John, E.. "The strategy and tactics of pricing: a guide to growing more profitably". Ed. 4 New Jersey: Pearson, 2006. Text.