Gaya APA

Belch, G, E., Belch, M, A. (2007). Advertising and promotion: an integrated marketing communications Perspective (Ed. 7). New York: McGraw-Hill.

Gaya MLA

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion: an integrated marketing communications Perspective". Ed. 7 New York: McGraw-Hill, 2007. Text.